Brand
You can download individual assets such as the Hurry logo or you can download the entire presskit.
Logotype
Our primary logo uses our capital wordmark. Wherever possible, try using the primary logo in full-color.
Primary logo
The primary Hurry logo. It should be used in this form whenever possible.
Inverted primary logo
This version features a white wordmark for greater legibility on dark or busy backgrounds.
Favicon
In some cases, our favicon can be used on its own to represent the brand without the need for the wordmark.
When the size of the logo would make the wordmark illegible.
In a multi-panel ad featuring a large full-color logo, the favicon can be use as a secondary brand signifier.
In situations where the brand is already well-established.
When space is extremely limited and the logo must fit within a square or circular shape.
Clear space
Our logo works best when enough room to breathe.
Logo
Keep a clear space of “X” around our logo at all time to maintain its visual impact in every composition. X = the x-width of the letter H.
Minimum size
To maintain the visual integrity of our logo, don’t scale it below 70px or 18.5mm wide.
Digital
100px (width)
26.5mm (width)
Best practices
Here’s a few examples of what we should absolutely avoid when using the logo.
Don't stretch or squeeze it
Don’t rotate it
Don’t use busy backgrounds
Don’t use against low-contrast
Don’t use gradients or shadows
Don’t create your own version
Trademark Usage Guidelines
These guidelines outline the proper usage and visual presentation of our brand assets. Your acceptance and adherence to these guidelines is required for continued use of our brand assets. Any violation of these guidelines will result in the termination of your license and/or permission to use our brand assets.
Our brand assets can only be used with written permission.
You must not use our brand assets in a way that misleads consumers into thinking that we sponsor, affiliate with, or endorse your company or your products or services.
Our brand assets are the exclusive property of our company. Any goodwill that results from your use of our brand assets will benefit us exclusively. You must not take any actions that conflict with our rights or ownership of our brand assets. When using our brand assets on a website, they should be accompanied by a hyperlink to our homepage (www.hurry.team).
Our brand assets must be used with respect. They should not be used in a way that harms us, our products or services, or our reputation. In other words, please do not use our brand assets in association with illegal or harmful activities, or in a deceptive or damaging manner.
